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Inaccurate, incomplete, and inconsistent data in meta tags could and did bring about pages to rank for irrelevant lookups.[nine][doubtful – examine] Web content suppliers also manipulated some attributes inside the HTML supply of a page within an make an effort to rank very well in search engines like google.[ten]
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[twelve] Since the results and popularity of the search engine is decided by its capacity to make the most relevant success to any supplied search, weak high-quality or irrelevant search results may lead consumers to uncover other research sources. Search engines responded by developing far more elaborate ranking algorithms, bearing in mind added components that were tougher for website owners to control.
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