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In February 2011, Google introduced the Panda update, which penalizes Internet sites that contains articles duplicated from other Internet sites and sources. Traditionally Internet websites have copied material from each other and benefited in online search engine rankings by partaking With this apply, even so Google implemented a new process which punishes web sites whose written content just isn't unique. The 2012 Google Penguin attempted to penalize Web sites that made use of manipulative procedures to improve their rankings within the search engine.
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As of 2009, you can find only some large markets where by Google is not the major internet search engine. usually, when Google is just not primary in a provided marketplace, it is actually lagging at the rear of a neighborhood participant.
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Adding pertinent search phrases into a Web content's meta info, such as the title tag and meta description, will often Enhance the relevancy of the web-site's look for listings, Consequently raising targeted traffic. URL normalization of web pages accessible by way of numerous urls, utilizing the canonical hyperlink aspect or by using 301 redirects can help make sure one-way links to diverse variations of your url all count toward the web page's link acceptance rating.
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