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In February 2011, Google introduced the Panda update, which penalizes Web-sites that contains written content duplicated from other Web sites and resources. Historically Internet websites have copied material from each other and benefited in online search engine rankings by participating Within this practice, having said that Google implemented a brand new program which punishes web-sites whose articles is not really exclusive. The 2012 Google Penguin attempted to penalize Web-sites that used manipulative techniques to improve their rankings over the search engine.
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As of 2009, there are only a few large marketplaces the place Google isn't the main internet search engine. normally, when Google will not be foremost in a very given market, it is actually lagging at the rear of a neighborhood participant.
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In 2007, Google declared a marketing campaign from paid out hyperlinks that transfer PageRank. On June 15, 2009, Google disclosed which they had taken measures to mitigate the results of PageRank sculpting by use with the nofollow attribute on one-way links. Matt Cutts, a nicely-regarded software engineer at Google, announced that Google Bot would no more address nofollowed one-way links in the same way, in order to protect against Search engine marketing support companies from utilizing nofollow for PageRank sculpting.
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