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Inaccurate, incomplete, and inconsistent facts in meta tags could and did bring about internet pages to rank for irrelevant queries.[nine][dubious – explore] Online page providers also manipulated some characteristics within the HTML source of a web site within an try and rank well in serps.
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field commentators have categorized these techniques, and also the practitioners who use them, as either white hat SEO, or black hat Website positioning. White hats are likely to generate success that past quite a while, While black hats foresee that their web sites may possibly ultimately be banned both temporarily or permanently the moment the various search engines find what they are accomplishing.[forty seven]
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